Are you using a Foam Face cleanser ? Is it the right choice?
1. Foaming products require foaming agents, all of which can be higher in alkaline than the skin (4.5 to 5.5 on the pH). Most foams are approx. 6, making them harsh and very stripping/drying. Ensure the PH of the cleanser is skin appropriate.
2. Ensure the formula contains no Sodium Lauryl Sulphate (SLS) which is the super drying harmful ingredient, that acts as the foaming agent.
3. Look for natural moisturizing ingredients, like coconut derived or plant derived foaming agents.